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Most people are of the belief that coming up with an idea is hard. “If only I could think of an idea, I’d be able to create a business”, they say. They also try and think too big. They hold out for that “killer app” or world changing concept. The next Facebook. But business ideas don’t have to be that ambitious. And they certainly don’t have to be that difficult to come up with. All you need is this simple formula. Idea = Niche + Need Find a niche, find a need. It really is that simple. But let’s dig into it some more. Find a Niche A niche is a small area of interest. A specific area of the market for people with a specific interest. Finding a niche is a balance between finding a market small enough to be focused but large enough to be worthwhile. Finding the right niche can be difficult in itself, but it can be made easier by following what interests you. This is actually incredibly important. Focusing on an area that you’re passionate about will both inspire you and keep you involved

Creating is to bring about something new. The act of creating involves integrating two or more concepts together to create a new idea. Value is typically that which adds value to one’s life, whether that be an individual, a group, or the whole of society. Values are benefits, improvements, they alleviate suffering, reduce cost, increase availability. So how do we go about  Creating Values ? You don’t need to be creative to create values. But you do need to utilize certain skills. Given that Values are that which add benefits to one’s life, in order to create them, we must understand human needs. Understanding Human Needs To do this, simply  Observe . Watch the world, and pay special attention to where people are happy or unhappy. Figuring out what makes them happy or unhappy is a key to creating new values. Try and find out what are the influences that affect happiness. Also look at cost, efficiency, functionality and availability. Given that these criteria affect happ

It is said that art imitates life. To be able to express oneself creatively is both powerful and fulfilling. True creativity resides within all of us, but because of the power of creativity those that aren’t ‘naturally gifted’ feel intimidated to even try. By breaking down the fundamental layers of creativity, we see that the process of creating art is not only simple, but can be applied to all activities of your life – whether you are organizing a file cabinet or painting a self portrait, these 7 steps will help you find art in all that you do in life. Imagine you’re painting a picture. You find a nice spot, on the beach. You find an appropriate angle, where you will have an interesting view of the sea, with the beach and a palm tree coming in on one side. In the distance, there is a city skyline. It’s a perfect scene. Now, many would assume that the creative process involves simply transferring this beautiful image onto a canvas, that this is what it takes to be crea